With experience in strategizing award-winning digital marketing, UI/UX design and communication projects, I make brands for social change come alive in the digital world.
United Nations World Food Programme | Digital Communications Associate | New Delhi, India | 2020- present
Currently managing communications for UNWFP's country office in Delhi. Read more about my work here.
Arthritis Action | Communications | London, United Kingdom | September-November 2019
Worked as a part of the communication team as a design and digital media resource. Arthritis Action is a charity in central London working at the intersection of healthcare policy and offering support to people living with arthritis to improve their quality of life. My work here helped the organization increase its digital reach by 200% during a campaign. See bits of my work with them here.
Impact Hub Berlin | Communication & Design Intern | Berlin, Germany | June & July 2019
Wrote, illustrated, researched, and designed Impact Hub Berlin's Impact report of being a social innovation hub in the heart of Berlin. This is a part of my MA's compulsory internship towards my degree.
I also completed my dissertation on how the Impact Hub Model Berlin's to empower female entrepreneurship can be replicated in Jaipur, India. The project received a distinction at the University of Sussex. View the project here.
The University of Sussex | International Student Ambassador (ISA) | Brighton, United Kingdom | Dec 2018- Sep 2019
Selected to represent the University of Sussex to key stakeholders and prospective students at events.
Handling the International Office's social media in order to garner interest from students all over the world.
Cogapp | Production Assistant | Brighton, United Kingdom | Oct-Dec 2018
As a part-time production assistant at this leading digital agency in Brighton (while completing my Masters at University of Sussex), I was responsible for assisting the production team in software testing, video editing, and day-to-day management activities in order to produce digital products for clients (especially national archives and museums)
Katha | Manager, Digital Media | Katha Digital Lab, New Delhi, India | 2017 - 18
Led Katha Digital Lab, to strategize and execute various development communications, social media marketing & ed- Tech initiatives (March 2017- Aug 2018)
Created brand strategy, crowdfunding campaigns & UX/UI of 3+ websites for Katha.
Strategised and executed digital marketing of KathaKhazana, a Hindi reading app by Katha which was aimed at inspiring prospective volunteers with smartphones to use the app and help a child in poverty in their vicinity to start reading through stories and games. Was also involved closely with KaDL team to strategise execute this digital intervention that within a short while garnered 1000+ downloads. \ During this time, Katha digital Lab won:
- 'Social Media for Empowerment' special mention award by Facebook & Digital Empowerment Foundation for exemplary use of social media for good in South Asia
- mBillionth award for Katha Khazana reading app, in 'early-stage mobile app' for good category, in entire South Asia.
Ashoka University | Deputy Manager | Media Relations | Sonepat, India | 2015-17
Led visual media team & social media strategy to increase the following of the University's social media across Facebook, Twitter, Youtube & Instagram
Spearheaded development of Ashoka's websites & CMS
Designed Ashoka's & its centers' brand structures & creatives
Workshops & Teaching
Teaching Assistant | Young India Fellowship, India | 2016
Assisted Nayan Chanda to develop & teach a course- 'Making Sense of the News: History Behind the Headlines' at the Young India Fellowship programme to 111 fellows.
Instructor | Ashoka University & Alohamora, India | Design Thinking through Illustrations | 2015-16
Trainer | Katha India Fellowship, India | 2018 | Social Media Marketing
- Trained grassroot women & young adults in using social media for activism
- Designed a course on social media marketing for grass-root entrepreneurs at Katha India Fellowship
Editorial Intern | The Hindu, India | 2013
As an intern at The Hindu newspaper, was responsible for reporting about higher education & prospective students and their problems as they sought admission in Delhi. In a span of 30 days, 28 stories got published. See them here.
Editorial Intern | Indian Express, India | 2012
As an intern at the Indian Express newspaper in Chandigarh, was responsible for bringing in feature articles for the city edition paper The Chandigarh Newsline. In a span of 25 days, published 10 stories in the paper.
Editorial Intern | Indo - Asian News Service, India | 2012
Interned at Indo-Asian News Service at New Delhi and covered national and local news in a variety of beats.
Founder & Co-Editor | Élan | 2014, India
Founded & co-edited the three editions of Young India Fellowship's newsletter (printed 300 + copies) and blog- Elan in a span of one year. View them here.
Founding Media & Advocacy Head | National Service Scheme | 2013 - 14, India
Founded and spearheaded NSS media team, at my college where I managed the creation and management of NSS blog, PR team, Editorial Team and social media channels.
Undergraduate Dissertation | Kamala Nehru College | 2014 , India
The study was a four-month-long research in order to analyze the media reportage in 2 Indian and 1 American Daily of the Indo-US 123 civil nuclear deal. Read it here.
Radio Docu-Drama | Kamala Nehru College | 2013, India
Directed and presented a radio docu-drama. in a team of three, that was aired on Delhi University Radio & Ashoka Univ Radio, on the third gender, their trials and tribulations. Listen to it here.
Documentary | Aise Na Dekho | 2014 | Kamala Nehru College, India
Directed a documentary, as joint production and a part of the course curriculum, dealt with the prevalence and practice of cross-dressing in the society.
Programme Intern | Centre for Civil Society | 2012-13 , India
Interned at CCS for over a year to manage the NGO's marketing & media relations in Delhi University
Lead Illustrator | The WordsWorth Project | 2015-16, India
As a Lead for the illustrations vertical of this initiative, my work involved me to make use of various forms of illustrations for branding and educative purposes.
Design Head | Journalism Dept. Kamala Nehu College | 2011-14, India
Was elected as the design head at Kamala Nehru Collge consistently between 2011-14 of Journalism Department.
awards & accolades
Chander Pal Sood Memorial Prize for Most Talented Student | Kamala Nehru College | 2014
This is an annual award presented to an outgoing student, with exemplary performance in both curricular and co-curricular activities, while contributing immensely to the college's activities during the pursuit of their undergraduate degree.
Social Media for Empowerment Award (Special Mention) | Digital Empowerment Foundation & Facebook | 2018
This is a prestigious award, that is annually awarded to nonprofits engaged in using social media for activism and empowerment in South Asia. My team and I (Katha Digital Lab) won the award in 2018
Young India Fellowship Scholarship | Ashoka University | 2014-15
This is a prestigious PG programme & fellowship in Leadership & Liberal Arts on a scholarship awarded to merging young leaders in India.
Elected Design Head | Kamala Nehu College | 2011-14
Was consecutively & unanimously elected the design head of KNC's Journo Department
MA Media Practice for Development & Social Change | University of Sussex |
Great India Scholarship | 2018-19
Young India Fellowship | PG prog in Leadership & Liberal Arts | 2014-15
Kamala Nehru College | BA Hons. Journalism | 2011-14