Digital Media & Marketing
Digital natives today are growing exponentially and brands are investing a lot in using digital mediums to build a direct connect with their auidence and customers. It has become the central place for customers to interact and engage with organisations and hence it has become important that the social media messaging and campaigns are thoroughly strategised and executed.
I'm a digital 'dot connector' who communicates and simplifies a brand's message via social media to build an engaged digital community. This can be via campaign planning and designing, blog strategy and digital marketing of your products on social media platforms.
UN WFP Innovation Accelerator, Munich
Led digital communication activities for World Food Programme's Innovation office in Germany.
World Food Programme India
Led communication activities for World Food Programme India's office with a focus on digital media See the work here
Katha Utsav
Campaigned for this unique storytelling festival in India created to inspire storytellers and poets in every child.
Read about the strategy here
KathaKhazana Product Marketing
Strategised and designed campaigning for Katha's reading app that later won an award
Arthritis Action
Worked on Digital Communication activities for Arthritis Action in London, during their peak time See the work here
Climate Change Portfolio
WFP Innovation
Led communication efforts for the World Food Programme's global narrative on climate change and food systems innovation.
300m Challenge
An award winning nation wide campaign for a nonprofit- Katha 2017-18.
Ashoka University
Communications
Scaled up and built social media presence and voice for a premier private university in India- Ashoka. 2016-17
Read about the strategy here
Impact Report for Impact Hub Berlin
Wrote, researched and designed Impact Hub Berlin's five years Impact report of being a social innovation hub in the heart of Berlin. See the work here
Multimedia Projects
As a student & as a media professional, I've created and led projects across various mediums
Webinars: Shiv Nadar University
As the COVID19 lockdowns became our reality, Webinars have become more useful than ever for online-community building. Read about my branding work for one such webinar